IL DRAGO E LA FORNACE
Wine farm branding

The farm “Il Drago e La Fornace” takes his name from the small village (Santa Maria della Fornace) where it is located. The village, in ancient times, was a brick kiln along the Francigena way. The dragon, instead, is related to St. George and dragon tale; on the top of the little church inside the property, in fact, there is the same dragon that grabs his cross and it appears also in the brand logo.

A graphic novel was also created for this farm to tells its story.

branding e company communication, naming, storytelling
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